--- title: "Converting three times as many visitors into leads — Sping Digital Lab" source: "https://sping.nl/en/insights/converting-three-times-as-many-visitors-into-leads/" --- 1. [Home ](https://sping.nl/en/)/ 2. [Blog ](https://sping.nl/en/insights/)/ 3. Converting three times as many visitors into leads 2 minutes to read # Converting three times as many visitors into leads Kolibrie Next and Sping increased festival job page conversions by 270% through strategic A/B testing with festival logos and an optimised contact form. ![Kolibrie Next and Sping increased festival job page conversions by 270% through strategic A/B testing with festival logos and an optimised contact form.](https://sping.nl/images/posts/drie-keer-zoveel-bezoekers-naar-leads-converteren/00-sping_art_conversion001.jpg) ## Conversion optimization with Kolibrie Next Kolibrie Next and Sping regularly conduct A/B tests to improve user engagement. One particularly successful experiment focused on attracting year-round interest in festival job opportunities. ## What did we test? The team hypothesized that displaying logos of well-known festivals alongside a contact request form would encourage visitors to share their details. The rationale was straightforward: visitors searching for festival work during off-seasons could see available opportunities and request notifications when positions reopened. ## How did we come up with this hypothesis? Google Analytics revealed an unusually high bounce rate on the festival jobs page compared to other sections. Further investigation using Hotjar’s session recordings uncovered the root cause—when users searched outside peak season, few relevant opportunities displayed. Summer festival positions remained invisible during winter months, discouraging engagement. ## What was the goal of the test? The primary objective involved converting visitors into qualified leads by capturing contact information from interested candidates year-round. ## Which tools did we use? Visual Web Optimizer (VWO) powered this experiment, enabling custom JavaScript implementation to integrate festival logos and an optimized form on the target page. ## What did we achieve? The results were remarkable: visitor-to-lead conversion increased by 270% after introducing the festival logos section and accompanying call-to-action form. ## What did we learn? Success required ensuring page content answered visitor questions directly. By displaying festival logos, the platform clarified available opportunities, making festival work positions more tangible and appealing. The streamlined contact form reduced friction, allowing year-round interest expression. * [Conversie Optimalisatie](https://sping.nl/en/tag/conversie-optimalisatie/) * [A/B Testen](https://sping.nl/en/tag/a/b-testen/) * [Leads](https://sping.nl/en/tag/leads/) * [Klantcase](https://sping.nl/en/tag/klantcase/) Share: [Back to blog](https://sping.nl/en/insights/) ## Related posts [View all posts »](https://sping.nl/en/insights/) [![A/B testing on websites with little traffic](https://sping.nl/images/posts/ab-testen-op-websites-met-weinig-bezoekers/00-cro-blog-1-1024x867.png)](https://sping.nl/en/insights/ab-testing-on-websites-with-little-traffic/) ### [A/B testing on websites with little traffic](https://sping.nl/en/insights/ab-testing-on-websites-with-little-traffic/) You want to get the most out of your website by testing, but your visitor count is low. We share our favourite tools and strategies for running successful experiments on low-traffic sites. 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[![From the lab, to the street: a user test in the car](https://sping.nl/images/posts/uit-het-lab-naar-de-straat-een-gebruikerstest-in-de-auto/00-gv_7334-scaled-1110x600.jpg)](https://sping.nl/en/insights/from-the-lab-to-the-street-a-user-test-in-the-car/) ### [From the lab, to the street: a user test in the car](https://sping.nl/en/insights/from-the-lab-to-the-street-a-user-test-in-the-car/) UX Designer Lot Meerman shares how Sping conducted real-world usability testing for the Ridecloud mobility app, using creative tooling and structured observation methods. [![From CMS to AI agent — how we reinvented our website](https://sping.nl/images/posts/van-cms-naar-ai-agent/00-cms-ai-agent.png)](https://sping.nl/en/insights/from-cms-to-ai-agent/) ### [From CMS to AI agent — how we reinvented our website](https://sping.nl/en/insights/from-cms-to-ai-agent/) For years, Sping ran its website on a CMS. Practical, but limiting. We dropped it — and discovered that an AI agent is a better content manager than we ever were ourselves.