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An Improved User Experience for Techniek Bedrijven 1 minutes to read # An Improved User Experience for Techniek Bedrijven Sping redesigned the homepage and user flow for Techniek Bedrijven, a foundation matching technical students with companies, to better showcase their diverse offerings beyond their annual flagship event. ![Sping redesigned the homepage and user flow for Techniek Bedrijven, a foundation matching technical students with companies, to better showcase their diverse offerings beyond their annual flagship event.](https://sping.nl/images/posts/techniek-bedrijven-een-verbeterde-gebruikerservaring/00-stichting-techniek-bedrijven.jpeg) ## About Techniek Bedrijven Techniek Bedrijven is a foundation connecting students from technical universities with companies through an annual event in Rotterdam. The event attracts 55 participating companies including Philips, Arcadis, Picnic, Vattenfall, ING, and EY seeking interns, trainees, and employees. Students register on the platform, sharing details about their studies, grades, interests, and activities, then the matching engine connects them with relevant companies. ## The Challenge ![Sping presentation for Techniek Bedrijven stakeholders](https://sping.nl/images/posts/techniek-bedrijven-een-verbeterde-gebruikerservaring/01-stb-presentatie.jpg) Each year, over 1000 students apply, but only 550 receive invitations to the event. The organization prioritizes quality, focusing on the strongest candidates. However, the existing homepage exclusively promoted the annual event, overlooking other activities like company “inhousedagen” at firms such as Microsoft and professional business courses. The client wanted these supplementary offerings to gain greater visibility among their target audience. ## The Solution ![Brent Rundberg, UX designer at Sping, working on design](https://sping.nl/images/posts/techniek-bedrijven-een-verbeterde-gebruikerservaring/02-brent_rundberg.jpeg) In a single week, using strategic questioning, collaborative ideation, and design tools, the team created a new user flow and homepage design. The redesign demonstrates that Techniek Bedrijven offers more than just an annual event. The team identified key user personas, analyzed their goals and needs, then developed a homepage addressing all requirements. * [Ux Design](https://sping.nl/en/tag/ux-design/) * [Klantcase](https://sping.nl/en/tag/klantcase/) * [Gebruikerservaring](https://sping.nl/en/tag/gebruikerservaring/) * [Matching](https://sping.nl/en/tag/matching/) Share: [Back to blog](https://sping.nl/en/insights/) ## Related posts [View all posts »](https://sping.nl/en/insights/) [![From the lab, to the street: a user test in the car](https://sping.nl/images/posts/uit-het-lab-naar-de-straat-een-gebruikerstest-in-de-auto/00-gv_7334-scaled-1110x600.jpg)](https://sping.nl/en/insights/from-the-lab-to-the-street-a-user-test-in-the-car/) ### [From the lab, to the street: a user test in the car](https://sping.nl/en/insights/from-the-lab-to-the-street-a-user-test-in-the-car/) UX Designer Lot Meerman shares how Sping conducted real-world usability testing for the Ridecloud mobility app, using creative tooling and structured observation methods. 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Five practical, WCAG-aligned tips that improve inclusion — and also boost SEO and revenue. [![Converting three times as many visitors into leads](https://sping.nl/images/posts/drie-keer-zoveel-bezoekers-naar-leads-converteren/00-sping_art_conversion001.jpg)](https://sping.nl/en/insights/converting-three-times-as-many-visitors-into-leads/) ### [Converting three times as many visitors into leads](https://sping.nl/en/insights/converting-three-times-as-many-visitors-into-leads/) Kolibrie Next and Sping increased festival job page conversions by 270% through strategic A/B testing with festival logos and an optimised contact form.